Jack-in-the-Box Cuts the Cheese

There has been some poor advertising in 2006 and we have started 2007 with a poor choice by Jack-in-the-Box's advertising agency, Secret Weapon Marketing, to tag the end of its most recent promo.

Jack-in-the-Box has started the new year with a campaign promoting a free upgrade to Curly Fries with the purchase of a combo meal. While I see nothing wrong with the campaign and promotions, the end to the :30 spot highlights an old man fanning a newspaper will chastising a dog for passing gas.

Now there is a poor connection, one that I would not want to associate with my next meal.