Still Advertising a Printed Newspaper

On television the other day, an advertisement was airing for the San Jose Mercury Newspaper. Touting it as an inexpensive option to other daily purchases, the voice over listed the benefits of the newspaper; "and all that for less than 50 cents a day."

In my opinion, it would seem the effectiveness of the advertisements to draw readers to the daily print paper would be minimal at best. It appears the way of the printed paper is dead and will continue to lose subscribers on an annual basis for some time to come. The money could rather be spent for some advertising and branding efforts for the Newspaper's online presence.

The newspaper company could probable make more money from online advertisements over the next 5 than compared to print. Additionally the branding campaign could help establish the newspaper's online presence for the local area.