Best Brand Extension of the Year
Energizer phone battery charger
First, I have a bone to pick. As BW/TS recently released their survey results of the best brand extensions for 2006, they left out some big products and touted winners that have no business being on the top. Now I know that the results are from a survey, but the results are tainted because of the design of the survey. How can you limit the number of great brand extensions to 5 and ask people to pick a winner. All the brand extensions should be listed and rated by everyone. Here is a link to the survey (it may only be up for a little while).
As for my Best Brand Extension of 2006, that would go to Energizer Energi To Go Instant Cell Phone Charger.
This is what I call a Power Brand Extension, the power has nothing to do with the part about the batteries, but rather the fact that this brand extension helps sell more of the core product.
First, I have a bone to pick. As BW/TS recently released their survey results of the best brand extensions for 2006, they left out some big products and touted winners that have no business being on the top. Now I know that the results are from a survey, but the results are tainted because of the design of the survey. How can you limit the number of great brand extensions to 5 and ask people to pick a winner. All the brand extensions should be listed and rated by everyone. Here is a link to the survey (it may only be up for a little while).
As for my Best Brand Extension of 2006, that would go to Energizer Energi To Go Instant Cell Phone Charger.
This is what I call a Power Brand Extension, the power has nothing to do with the part about the batteries, but rather the fact that this brand extension helps sell more of the core product.
posted by Advertainer at 11:12 AM
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