How to make KFC's Slow-Mo Promo Work

So you’ve probably heard about this already, KFC is going to offer a free Buffalo Snacker coupon code to those who view the KFC ad in slow motion on a DVR. The offer isn’t that great and it won’t work in the future unless GREAT deal is offered. The best part of this offer for KFC is the free publicity that they are receiving. Think about it, the Buffalo Snacker is a .99 cent product, not too great of a savings. Sure you might get some additional sales from the people that actually look for the coupon and visit KFC.com. Right now, millions of people are talking about the offer, most of them will not even see the commercial, and even less of those who do will go to the website and print it out.

Okay, so in the future, say something worth while is offered… how long does it take for one person to post the code on the internet, anyone could search for the code and find it on the internet.

When a car company gets a hold of this idea, then your talking. You’ve got a double bonus here. Say for instance Ford and NBC team up to promote a new television show (or an old one for that matter). Every week a code is given out during the show. You can then go to NBC.com/Ford and punch in your code each week for up to one hour after the show. There are a couple tricks that can be thrown in, only one of three ads running during the show display a code, or all three. After the code is submitted on the website, the ‘contestant’ must wait for an email that has a quiz about the show or about the Ford vehicle that was used in the episode.

By further involving the ‘contestant’ with a dialog, the advertiser is engaging the consumer with Permission marketing through Advertainment. This form of Permission marketing via the avenue of Advertaining will help increase brand awareness, television ratings, and in the long run, sales.