Tuesday, October 02, 2007

Unforgivable Women Commercial is, well, Unforgivable

With the success of his mens fragrance, Unforgivable, rapper, Puffy, PDiddy, Puff Daddy, Sean John, Puff the Magic Dragon has released his newest scent, Unforgivable Women - a new fragrence for women. The release of the new perfume has been aided with a racy commercial that is too provocative for TV, even limited to airing after 9pm on one of PDiddy's most valuable avenue to reach consumers. The commercial stars and was directed by PDiddy himself and lacks class and sophistication.



The :30 spot seen above (also in :20 and :60 spots) depicts PDiddy meeting and having a sensual encounter with a young lady in the stairwell of a hotel. Despite its sexual nature, its a wonder that anyone at Estee Lauder allowed this commercial air. Puffy himself seems a little upset that the suits are censoring his commercial. "I feel strongly that this movie needs to be viewed and judged by the public rather than by executives," Combs said. "Some people may be uncomfortable with the sensuality and sexual content, but it is important for them to make that decision personally." source First off, its a commercial, not a movie. Second, it sounds like he needs to take some advice instead of thinking he is bigger than life

I would hope that after this poor display of marketing talent would keep PDiddy from directing any future commercials that end up on TV. Unfortunately, this 'scent' will probably do rather well at retail, and Puff John will claim success, leading to more abominations.

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